Jenny Forrest
Front page analysis #3
MOJO MAGAZINE
‘Mojo’ magazine is produced by Bauer Media and is targeted at an audience of those aged 30 and older.
This magazine is sold at a price of £4.80 and is sold monthly.
The masthead is the title of the magazine, ‘Mojo’ and is in a bold, simplistic font. The title is also the largest text on the front page, making it even more eye-grabbing. The title, ‘Mojo’ is in white, bringing together the colour scheme of the front page, which are in red, white and blue. These colours give the magazine its brand identity, and they represent the genre of British classic rock, of which the magazine often features, as these are found on the Union Jack.
The slogan, or catchline, of the magazine is ‘the music magazine’, and is positioned over the title of the magazine. This allows the reader to read this as the eye is drawn straight to the title because of its size. The use of the word ‘the’ instead of ‘a’, for example, suggests that this is the one and only. The font of the slogan looks handwritten, almost as if it is a signature, relating to the classic and timeless theme of the magazine.
This is the only sticker used on the front cover of Mojo and states “brand new collections 32-page record selection”. This shows the reader that this edition of the magazine is unique. This text is in a red, rounded sticker, separating this from the strapline, drawing the eye to this exclusive news. The colours of the sticker continue to correspond with the colour scheme of the entire magazine. The use of exclamation marks and capitals emphasise the importance of this text making it even more eye-catching to the audience.
The main image of this magazine front cover is of British artist David Bowie. The photograph is a close up of his face and one of his hands. The background is dark so that the focus is on his face and the text that surrounds it. The graphic across his face, especially his eye, which extends past the strapline, shows the red and blue lightening bolt, represents the Ziggy Stardust alter-ego of his music, representing previous albums. This is most recognisable to David Bowie, therefore the reader can make this association.
The barcode box is placed on the side of the magazine, so that it is out of the way of the main image, and does not contribute or affect the information regarding the magazine’s contents. The issue date and price is stated in the strapline, so that they can be written bigger for the reader to see easily, and to keep the barcode box as small as possible.
