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Jenny Forrest
TARGET AUDIENCE: UK Tribes
UK Tribes is a project carried out by Channel 4 to look into socio-economic groups that make up the UK's population.
These groups have been split into 5 seperate 'tribes', each with their own attributes focusing on a variety of genres of music.
Young Alts
Skaters
Hardcore
Hardcore Skaters
Superfans
Chavers
Fan-girls
Chavs
Sports-junkies
Blingers
Activists
Creatives
Urban Artists
DIYers
Scenesters
Get Paid Crew
Stylers
Trackies
Wasteman
Aspirant
Trendies
Vloggers
New Casuals
Hypebeats
New Casuals
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Young Alts: 'are a long standing youth tribe - the entry level alternatives that simply want to set themselves apart from the Mainstream by looking alternative, listening to alternative music, having alternative views...even if they are Mainstream in every other sense!'
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