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TARGET AUDIENCE: UK Tribes

UK Tribes is a project carried out by Channel 4 to look into socio-economic groups that make up the UK's population.

These groups have been split into 5 seperate 'tribes', each with their own attributes focusing on a variety of genres of music. 

Young Alts

Skaters

Hardcore

Hardcore Skaters

Superfans

Chavers

Fan-girls

Chavs

Sports-junkies

Blingers

Activists

Creatives

Urban Artists

DIYers

Scenesters

Get Paid Crew

Stylers

Trackies

Wasteman

Aspirant

Trendies

Vloggers

New Casuals

Hypebeats

New Casuals

 

  • Young Alts: 'are a long standing youth tribe - the entry level alternatives that simply want to set themselves apart from the Mainstream by looking alternative, listening to alternative music, having alternative views...even if they are Mainstream in every other sense!'

AS Media Studies - Jenny Forrest

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